Justin Bieber is breaking into the cannabis industry by releasing his own range of pre-rolled marijuana joints.
The 27-year-old pop star announced Monday that he has partnered with California-based company Palms, to release ‘PEACHES Pre-rolls’ named after his hit song Peaches.
The lyrics to song’s chorus are: “I got my peaches out in Georgia (Oh, yeah, s***) I get my weed from California (That’s that s***).”
In a statement, Bieber said: “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it – especially for the many people who find it helpful for their mental health.
“I wanted to make sure that I was doing something with them that felt genuine, and PEACHES felt like a good place to start.”
Last February, Bieber got candid talking about his mental health and addiction struggles, in his docuseries Seasons.
“The first time I smoked weed was in my backyard here — got super-stoned,” he said. “And then I realized I liked weed a lot. That’s when my desire to smoke weed started, and then I started smoking weed for a while.”
He continued: “And then started getting really dependent on it, and that’s when I realized that I had to stop. I don’t think it’s bad. It’s just that for me, it can be a dependency.”
Outside of his marijuana use, Bieber said in the doc that he also experimented with MDMA and hallucinogenic mushrooms.
However, it now seems as though the pop star has more balanced approach to cannabis consumption, which is legal in California.
A statement says the collaboration between Bieber and the weed company is a ‘celebration’ of him being vocal about his mental health journey.
A portion of proceeds from PEACHES Pre-Rolls will go to these philanthropic partner organizations, the company says, and Palms will be using this collaboration as a vehicle to bring awareness to these important causes.
Palms and Justin Bieber will be supporting Veterans Walk and Talk, a community of veterans who advocate for the outdoors and cannabis utilization as a form of medicine.
They will also be supporting the Last Prisoner Project, a leading nonprofit dedicated to cannabis criminal justice reform that supports individuals and their families impacted by cannabis convictions.